Journey maps are a great tool to create organizational alignment on the holistic customer experience. This article answers nine such common questions. 1. How many customer-journey maps do I ...
Never forget that people are key to your digital transformation project. The ongoing Covid-19 crisis has forced businesses worldwide to accelerate the adoption of digital technologies by ...
Here are some thought-provoking questions for you. How many times have you started a new job and within the first week you are trained and educated about the customer. What jobs the customer ...
Google “challenges in B2B sales process” and you will be served with 10,900,000 results. That’s 10.9 million! In the era of innovation and creativity in business, business models are changing ...
The global attention span is narrowing because of the sheer amount of information we have to process every day. This means that people like you and me – who work in Sales and Marketing in the ...
If you have a channel partner program in place, you are likely to be constantly thinking about how to increase channel partner sales. You may wonder what are the ideas, concepts or tools that ...
A strategy is a “framework” or a set of “guiding principles” that allows organisations to make decisions that will help them play the game of business. When we create a channel partner ...
Channel Partner programs are so powerful that even multi-billion tech companies including Microsoft, VMWare, Oracle, eBay, Mailchimp, Shopify, Citrix and thousands of others use it. Despite ...
I created this template 2012 and I believe it is a great start for an employee assessment. This is what you do: Talk to your employee and say that you would like to do an employee ...
Channel partner programs are an extremely rewarding way to expand into new markets if you have a mature (proven in battle) product or solution.A successful channel partner program ...
You may have an outstanding product or solution and an elaborate marketing strategy, but the success of your business depends the most on how well you have crafted your sales strategy. After ...
Don’t let the jargon intimidate you. The B2B, or business-to-business, sales process simply refers to the series of events, phases, or steps that occur when one business sells (or attempts ...
