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Customer Centric Selling

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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

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Eat Their Lunch: Winning Customers Away from Your Competition

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The Only Sales Guide You’ll Ever Need

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Solution Selling: Creating Buyers in Difficult Selling Markets

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The Challenger Sale: Taking Control of the Customer Conversation

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SPIN Selling

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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

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The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

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Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

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More Sales, Less Time: Surprisingly Simple Strategies for Today’s Crazy-Busy Sellers

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New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

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How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA

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How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change

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The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping

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Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

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Why Digital Transformations Fail: The Surprising Disciplines of How to Take off and Stay Ahead

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Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next

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The Economics of Data, Analytics, and Digital Transformation: The theorems, laws, and empowerments to guide your organization’s digital transformation

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Best seller
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The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)

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Editor choice
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Digital Transformation: Survive and Thrive in an Era of Mass Extinction

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Iconoclasm: A Survival Guide in the Post-Pandemic Economy

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